Transforming the way people book photoshoots

Shoot was a marketplace website for connecting photographers with customers that want to book high quality photoshoot experiences.

This callout is for projects that are under strict NDA. That means I cannot share a lot of information or even screenshots publicly. Should also include my email at nabilahsan95@gmail.com so interested parties can reach out to talk about the project.

Overview

I was the Web Developer, and Technical Co-founder, and later the Product Designer

I was also in-charge of project management, deciding which features to focus on during each sprint periods. All major decisions would involve all the team members before being added to a sprint.

Role

UX Designer and Cofounder

Timeline

August 2018 - June 2019

Tools
  • Google Docs
  • Figma
  • Trello
  • VSCode
  • Hotjar
Tasks
  • User Research
  • UX Design
  • LoFi Designs and Wireframes
  • UI Design
  • Prototyping
  • Beta Testing

Problem Statement

  1. Research showed that customers had a hard time finding the right photographer.
  2. They wanted to see photographer packages and prices upfront, but most photographers didn't offer them.

Outcome

We set out to prove that the market wanted a product like Shoot. and that it could serve even more people in more cities with the right funding, tools, and

We experienced first-hand what it was like to build a business as a team, and what it meant to have a great impact on the lives of our customers.

$3500
Revenue
40
Photoshoot Bookings

The Plan: Creating the MVP

We decided that in order to succeed, the platform MUST be able to offer these core features:

  1. Display the top local photographers in the Houston area.
  2. Showcase each photographer’s portfolio and their pricing packages.
  3. A booking form that allows the customer to send a booking request.

Home Page

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Photographer Profile

We wanted to keep this very simple. All this page needed was a bit of information on the photographer, their best photos for that category, and the most important part, which were the packages. We saw that photographer's would charge by the hour. But our customers said packages make it easier for them to make purchasing decisions.

Photographer Booking

We wanted to keep this very simple. All this page needed was a bit of information on the photographer, their best photos for that category, and the most important part, which were the packages. We saw that photographer's would charge by the hour. But our customers said packages make it easier for them to make purchasing decisions.

Outcome

We launched during the Spring college graduation season of 2019 and it was a success. Marketing was done on campus through flyers, word of mouth, and on social media, primarily Instagram. We made around 40 photoshoot bookings. Revenue was approximately $3500.

We were able to prove what we hypothesized, that the market wanted a product like Shoot, and that with more funding and the more team members, it could expand to cities all across the United States.

What could I have done differently?

Asking users more targeted questions.
We did 100 interviews but those were mostly for discovery and I should have done those as a UX designer.

Exploring other solutions.
I was too concerned with trying to be a good front-end developer and did not look at other ways to build the website e.g. Webflow or No-Code solutions available at the time.

Should have said “no” more often.
Small UI change requests and such from my cofounders ate up a lot of my time. I accepted it because it didn’t seem like a big deal but those added up.

UI design went downhill as we got to the end of the project.
We spent so much effort on the homepage and the profile and booking pages took a massive hit. It was very noticeable to me, but I couldn't do anything about it.

Going from wireframes to code.
I skipped designing a high fidelity solution and testing it. It would have saved us the time that was wasted on redesigning the new cards.

Concept

I left my startup in May of 2019. Before I left, I ideated some design mock ups. Our goal was to design the app entirely and reach out to potential contractors or agencies who would be able to execute on our vision.